Case Study
Pete’s Bar
“Brad took the time to come to Pete’s Bar take photos and video, give suggestions on how to use social media, and created a web site for us. The website is amazing, and we have received very positive feedback. Brad hasn’t left us on our own. He has followed up on our social media journey. And is very accessible if we have any questions.”
Discovery
Pete's Bar opened in 1959. During construction passerby's would ask,"When's Pete's Bar opening?" The name stuck, even as ownership changed. Craig Harris, and his wife, Daisy, purchased the bar in May 2018.
With new ownership comes new opportunities to show off all the new improvements, events, and specials Pete’s has to offer.
Photography
Our strategy was to capture photography that is timeless, visually appealing, and can be used on social media, video, and their all new website.
We wanted to showcase their menu offerings, drink specials, friendly staff, games, interiors and exteriors shots of the bar.
Video Production
We created this video to welcome customers back to the all new Pete’s Bar and showcase the new offerings — 10 draft beers on tap, Summertime food special, events, games and entertainment in the basement’s “The Pit”.
We created these short “micro-cut” videos that can be used on social media and websites. These videos highlight their Summertime food special and the ability to accept credit and debit cards.
Social Media — Instagram (Strategy & Implementation)
Pete’s has a great following and presence on Facebook. However, they were lacking an Instagram channel and wanting to attract a newer crowd into experiencing the all new improvements and entertainment.
We collaborated with Pete’s to increase their following, develop a social media strategy, use a calendar tool, update profile information, and generate a few sample posts to set them off on the right foot to attract their target audience.
Website
All the locals know about Pete’s Bar, but do they know about the all new renovations, specials, and entertainment options? And do new visitors from the city know about how awesome the all new Pete’s Bar really is?
It was important to develop a website that is welcoming, easy to navigate, optimized for mobile devices, and that will be easy to be found in search engines. Using the above photography and videos along with some new copy, we packed it all into a new website that is ready to welcome familiar faces and all new customers!
