Detroit Corporations That Rely on Video — and Why It Works
Detroit has long been home to some of the most recognizable corporate brands in the country. What many of them share — regardless of industry — is a strong, consistent video presence across commercials, digital platforms, recruiting, and internal communications.
These organizations understand that video is one of the most effective ways to control narrative, build trust, and scale communication.
Automotive & Mobility Giants
Detroit’s automotive legacy is built on innovation — and video is essential to telling those stories today.
Companies like:
Ford Motor Company
General Motors
Stellantis
Bosch (Detroit-area operations)
Magna International
Lear Corporation
use video to:
Explain complex engineering and manufacturing processes
Communicate future-facing initiatives (EVs, autonomy, mobility)
Humanize leadership and teams
Support recruiting and employer branding
Tell global stories with local roots
For suppliers and mid-sized manufacturers in the automotive ecosystem, corporate video helps level the playing field — allowing them to present with the same professionalism as global OEMs.
Finance, Insurance & Professional Services
Detroit’s finance and legal sectors have some of the most recognizable video advertising in the Midwest.
Brands like:
Rocket Mortgage / Rocket Companies
Ally Financial
Comerica Bank
Flagstar Bank
Sam Bernstein Law
Mike Morse Law Firm
Joumana Kayrouz
Fieger Law
rely heavily on video to:
Build familiarity and trust at scale
Differentiate in crowded markets
Maintain consistent brand presence
Communicate credibility quickly
While these brands often lead with commercials, many are also expanding into digital-first video, YouTube content, and social storytelling to reach younger audiences.
Healthcare, Public Service & Education
Healthcare and public-facing organizations face unique communication challenges — clarity and trust are critical.
Detroit-area organizations like:
Henry Ford Health
Corewell Health
DMC
Blue Cross Blue Shield of Michigan
Wayne State University
University of Michigan Health
use video for:
Patient education
Recruitment and training
Public health messaging
Internal alignment
Community engagement
Video allows these institutions to explain complex topics with empathy while maintaining professionalism.
Manufacturing, Construction & Industrial Services
Many of Detroit’s most powerful companies don’t sell consumer products — they sell capability, precision, and reliability.
Organizations such as:
Barton Malow
Walbridge
Sachse Construction
DTE Energy
Consumers Energy
JR Automation
Shape Corp
Ghafari Associates
use video to:
Showcase projects and facilities
Explain processes and services
Support bids and proposals
Train teams and onboard talent
Build confidence with stakeholders
For these companies, video often replaces long explanations with visual proof.
Retail, Lifestyle & Consumer Brands
Detroit-based consumer brands understand that video shapes perception.
Brands like:
Shinola
StockX
Carhartt
Faygo
Little Caesars
Better Made Snack Foods
use video to:
Reinforce brand identity
Connect emotionally with customers
Tell origin and craftsmanship stories
Compete with national and global brands
These companies prove that storytelling and consistency matter as much as product quality.
Technology, Software & Startups
Detroit’s tech ecosystem continues to grow — and video is often the bridge between innovation and understanding.
Emerging and established companies use video to:
Explain platforms and software
Demonstrate value quickly
Educate customers and stakeholders
Attract talent and investors
For tech-forward Detroit companies, video reduces friction and accelerates adoption.
Why Mid-Sized Detroit Companies Can’t Sit This Out
Large corporations already invest heavily in video. The opportunity now belongs to mid-sized Detroit businesses.
With the right strategy, these companies can:
Compete visually with national brands
Build trust faster with prospects
Strengthen recruiting efforts
Support sales and business development
Establish a strong digital footprint
The gap isn’t talent or story — it’s often strategy and execution.
Brad Oz Cinema’s Role in Detroit’s Corporate Video Landscape
Brad Oz Cinema helps Detroit corporations and growing businesses:
Identify where video fits into their ecosystem
Build foundational video assets
Maintain consistent quality and messaging
Create content that works across platforms
Support long-term growth, not just campaigns
We understand Detroit’s industries, audiences, and expectations — and we build video strategies that reflect that reality.
The Bigger Picture
In Detroit, video isn’t just marketing — it’s infrastructure.
Organizations that invest in corporate video gain:
Control over their message
Confidence in their digital presence
Stronger connections with audiences
A competitive edge in crowded markets
If your company operates in Metro Detroit and doesn’t yet have a clear video strategy, the question isn’t if you’ll need one — it’s how soon.