Detroit Brands That Lead With
Motion Graphics & Animated Intros
Detroit has always been a city of builders — and as industries have evolved, so has the way those stories are told. Today, many of Detroit’s most recognizable organizations rely on motion graphics and animated intros to communicate speed, innovation, and clarity.
Professional sports teams understand that motion graphics aren’t just visuals — they’re part of the brand experience.
Detroit Red Wings use animated graphics, broadcast openers, and scoreboard motion packages to amplify speed, legacy, and momentum.
Detroit Lions rely heavily on motion graphics for hype videos, social media intros, and in-stadium content that communicates power and intensity.
Detroit Pistons incorporate animation and motion design into digital content, social clips, and arena visuals to modernize storytelling and connect with younger audiences.
Detroit Tigers use motion graphics to enhance broadcasts, player features, and promotional content.
These teams use animation to:
Set tone immediately
Reinforce brand identity
Guide audience emotion
Elevate live-action footage
Manufacturing & Industrial Brands:
Making the Invisible Visible
In manufacturing, motion graphics play a critical role in explaining things the camera can’t easily show.
Detroit-area manufacturers and industrial companies frequently use animation to visualize:
Internal processes
Automation systems
Robotics workflows
Product components
Service lifecycles
Examples of Detroit and Michigan-based leaders that commonly use animated explainers and motion graphics include:
Ford Motor Company — vehicle systems, EV technology, manufacturing processes
General Motors — mobility innovation, safety systems, factory automation
Magna International — advanced manufacturing and component integration
Lear Corporation — seating systems, electronics, and supply-chain solutions
Barton Malow — construction processes, project visualization
DTE Energy — infrastructure systems, sustainability initiatives
Motion graphics help these organizations simplify complexity while maintaining credibility with technical audiences.
Technology, Software & Finance: Clarity Builds Confidence
Technology and financial platforms often exist entirely in the abstract. Motion graphics give them form.
Detroit-area tech-forward brands that consistently use animation to explain products and services include:
Rocket Mortgage / Rocket Companies — digital workflows, customer journeys, financial education
Ally Financial — banking tools, fintech products, user experiences
StockX — marketplace mechanics, authentication processes
Quicken Loans ecosystem brands — platform clarity and digital onboarding
Automotive SaaS and mobility startups across Metro Detroit
These brands use motion graphics to:
Reduce friction
Improve onboarding
Increase user confidence
Elevate perceived professionalism
Public Service, Healthcare & Education
Motion graphics are also essential for organizations that must communicate clearly to broad audiences.
Detroit-area institutions often use animation to explain:
Public health programs
Utility services
Educational pathways
Policy changes
Community initiatives
Clear visuals ensure accessibility, equity, and understanding — especially when language or literacy barriers exist.
Why Motion Graphics Work Across All These Industries
Despite serving different audiences, these organizations share the same communication challenge:
How do we explain something complex quickly, clearly, and confidently?
Motion graphics solve that by:
Highlighting key ideas
Directing attention
Showing cause-and-effect
Reinforcing brand tone
Supporting live-action storytelling
When animation is used intentionally, it becomes a strategic storytelling tool, not a stylistic layer.
Our Advantage: Motion With Purpose
At Brad Oz Cinema, motion graphics are designed to support:
Brand identity
Story structure
Audience understanding
Platform-specific delivery
We don’t just animate logos or add flashy overlays. We integrate motion design into:
Sports hype videos
Manufacturing explainers
Technology demos
Commercials and branded content
Training and educational videos
The result is a cohesive visual language where live action and motion feel inseparable.
The Takeaway
Detroit brands across sports, manufacturing, technology, and public service already understand the power of motion graphics. When used well, animation:
Increases clarity
Builds confidence
Elevates production value
Strengthens brand perception
If your organization needs to explain something complex, energize your visuals, or modernize your video content, Brad Oz Cinema uses motion graphics as visual storytelling — not decoration — to help your message land.